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Persil x Saka

Persil has enlisted the help of England and Arsenal star Bukayo Saka for their latest campaign, titled The Autograph, where the hero, Persil, plays a villain. The film follows the journey of a young Arsenal fan who is on a mission to find Saka, after her prized shirt, signed by the man himself, ends up in the wash with Persil showing no mercy against the signature.  

In support of the film, we worked alongside Kinetic and Persil on an interactive campaign in North London, home to the Gunners themselves. Seven (Saka’s jersey number) billboards featured posters signed by the footballer and fans were encouraged online to track them down. Those lucky enough to find the golden-ticket-posters also got more than they hunted for, winning themselves an Arsenal shirt signed by Saka – just don’t put it in the wash…