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Tennent’s Sustainability Campaign

As Scotland’s leading lager, Tennent’s took to our sites across Glasgow to spotlight its sustainability credentials and pledges running alongside COP26’s stop-off in the city. With their Wellpark brew spot titled Scotland’s Sustainable Brewery of the Year, the street poster campaign formed part of Tennent’s Life Is Bigger Than Beer campaign, broadening the focus onto the future.

We worked with Tennent’s to showcase the campaign on the streets, with their iconic branding highlighting their eco-intentions, local growers, and forward-thinking farming production. As Tennent’s occupied the streets, the campaign was witnessed by thousands of marchers, demonstrators and delegates who’d taken to the city.