Choose Earth: Earthrise Studio x Choose Love at COP26
As the United Nations Climate Change Conference kicked off in Glasgow, masses of organisations, initiatives, campaigners, brands and businesses were trying to get their voices heard, while the world’s media, leaders and attention concentrated their eyes onto the city and the forthcoming negotiations.
Choose Earth had a pertinent message to share, asking loudly and clearly why many of the world’s indigenous leaders and communities weren’t being given a seat at the table for the conference. Working with Earthrise Studio, we brought the word to our sites in the city, spreading awareness on the street with poster creatives centred on leaders and environmental protectors who deserved to be heard.
The campaign had a huge impact as it was shared across social media: by Earthrise Studio, Choose Love, Brasil de Fato, and also by leaders the campaign revolved around – Sonia Guajajara and Célia Xakriabá – reaching hundreds of thousands of followers, and being re-shared onwards continuously by passionate activists from around the world.