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Begg x Co: Fresh Ayr

With cinematic skies, abundant beaches, mountain cliffs and blue lochs at its door, Begg x Co doesn’t have to look far for inspiration from its Ayr and Hawick homes. As a brand that epitomises the notion of considered, with top-quality craftsmanship and collections, each piece they produce is designed and made on-site using the finest fibres.

Thinking with sustainability at the fore, we brought the brand to Glasgow’s streets to coincide with COP26 for the release of Begg x Co’s inaugural Responsibility Report. Decorating the streets of the city with excerpts from ‘Fresh Ayr’, a specially commissioned spoken word piece from André – aka 77 – of Forij, it was an ode to the city, to Scotland, and to its nature.

Matched with striking imagery that evoked Begg x Co’s organic, intuitive, forward-thinking brand, the street poster campaign took over the city with their intentions, at a time laser-focused onto environmental considerations.