Diabolical

SXSW: House of R&B

To showcase what SXSW has in store this summer, and to spark excitement across the capital. SXSW partnered with DIABOLICAL to launch a bold, city-wide campaign throughout East London. Designed to capture the spirit, rhythm, and cultural energy of R&B and Caribbean music, the campaign turned heads, sparked conversation, and invited audiences to discover the future of sound.

As part of this summer’s programme, the House of R&B and the Caribbean Music House at SXSW London 2025 will take over Shoreditch Town Hall and Strongroom Bar from June 2–7. These two flagship events will spotlight rising talent from the UK and around the world, featuring live performances, curated showcases from influential tastemakers and collectives, and a vibrant lineup of artists redefining their genres. It’s a week-long celebration of music, culture, and creative innovation at the heart of East London.