Diabolical

Spotify Wrapped

And just like that, it’s here. The moment the world has been patiently waiting for – it’s Spotify Wrapped 2025. With each year that passes, the anticipation for the annual musical roundup mounts, taking social media and group chats by storm.

To meet the hype, Spotify took things further than ever with a bold 96-sheet spillboard and a full digital screen takeover, bringing Spotify Wrapped to life. Partnering with St Mark’s Studio, DIABOLICAL created a billboard inspired by Central Cee’s breakout success with his debut album Can’t Rush Greatness. Complete with a supersized diamanté chain draped over the board, the medallion celebrated GBP reaching him an impressive 150 million streams.

To capture the launch, Spotify were on-site – snapping the build to share on their socials, cultivating a viral OOH moment. Not ones to miss a beat, the streaming platform supported their spillboard with a wider poster campaign around the capital, featuring cult-British favourites Olivia Dean and Lola Young. What was born as quick wrap-up a decade ago, turned into iconic salute to our favourite musicians – proof that you truly can’t rush greatness.