Jack

Space NK x Inkey

To celebrate The INKEY List’s launch at Space NK stores and the debut of their exclusive Exosome Hydro-Glow Complex serum, JACK created an interactive tearaway billboard in London. Passersby could peel off individual serum samples directly from the billboard, revealing a hidden message beneath each one. In addition, cling posters were placed across various London locations, making the samples accessible to even more people on the go.