Jack

Selfridges: Summer of Sound

Selfridges’ Summer of Sound is cranking up the volume this July and August. Presenting a diverse season of genre-spanning music moments, their stores are hosting karaoke in the cinema, gigs in lifts, podcasts in shop windows, and much more. 

To spotlight the event, JACK partnered with Talon for a bold poster takeover across Selfridges’ home cities – London, Manchester, and Birmingham. Inspired by ‘90s rave flyers, they gave their iconic typography a nostalgic twist, paired with a cheeky Selfridges-yellow caution sign reading “Dance Floor Warning.” To unlock the music, the public can scan the QR code, sign up, and dive into the beat.