Jack

Samsung

To celebrate the launch of the Galaxy S25 Edge, JACK partnered with St Mark’s Studios Ltd to take Samsung across the UK, activating key sites across London, Manchester, and Birmingham.

The campaign’s standout creative brought the phone’s ultra-slim design to life through a striking 3D build. Designed to appear as if the device was perfectly wedged between two separate billboards, the illusion was cleverly achieved using a single billboard visually split in two, grabbing the attention of passersby.