Jack Arts

Rupi Kaur

‘What a relief to discover that the aches i thought were mine alone are also felt by so many others’  Rupi Kaur is an Indian-born Canadian poet, illustrator, and author whose work touches on love, loss, trauma, healing, femininity, and migration.

We were delighted to work once again with Simon and Schuster to bring this exciting vision to life, and project the installation onto the streets of London.  Our projections illuminated key landmarks including Tate Modern and Marble Arch, with gentle animations and thought-provoking words.

Projections are a high-impact, exciting campaign feature that allow clients to display their messages into places otherwise impossible. Revered with high end brand and music clients, arts and culture clients are beginning to utilize this on-trend ambient activity which is perfect for content creation, creating a PR storm and bringing some light into the lives of those lucky enough to catch them.