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Minor Figures: Oat M*lk on the streets of London and Manchester

In recent years, there’s been a massive overhaul of the plant milk market. Where vegans, lactose intolerants and dabblers could once just have a splash of dusty soy milk to liven up their tea, there are now loads of fun m*lks out there that actually taste pretty good.

Minor Figures Oat M*lk, with its fun, whimsical packaging and modern marketing campaign, is one brand shaking things up. Designed to work perfectly with coffee even when steamed, it’s a game changer – so we display their new, minimal campaign on the streets of the UK. With billboard takeovers of our sites in London and Manchester, including Shoreditch, we might even have real milk devotees turning their heads.