Jack

Puma Women

For SS22, we put Puma Women’s best footwear forward with a pretty-in-pastel-pink showcase for the Cali Dream trainer. As an of-the-minute campaign combining street posters with mirrored installs, it emblazoned London with motivational words celebrating self-love and self-belief. While taking inspiration from Puma’s roots in sportswear and the defiant and determined mentality that comes with it, it keeps a firm foot in the fashion world. We brought the Cali Dream campaign to life alongside Talon Outdoor, going corner-to-corner covering the north, south, east, and west of London.