Polaroid: Polaroid Go
Best known for its instant film and cameras, Polaroid have stood at the forefront of the retro revival, with memories and nostalgia at the heart of their brand. The newest member of the camera family is the Polaroid Go – the smallest, most compact, perfectly portable camera to date, designed to be a partner to creativity.
We took Polaroid’s bold and bright campaign for the Polaroid Go to London, bringing the idea of creating big, smaller, to the streets. Painting the city technicolour with an ultra-contemporary and playful creative, we brought the poster campaign’s vibrancy to the streets in Islington, Camden, Tower Hamlets and Wandsworth.