Jack

P&O Cruises: Fjords Like Never Before

The Norwegian Fjords remains one of the planet’s most spectacular natural wonders. Largely untouched and unspoilt, it offers views like nowhere else in the world. P&O Cruises want to get you up close and personal with the surrounding and dramatic mountain ranges and fjords Norway has to offer.

JACK took over London‘s Westminster Bridge, to give audiences a ‘like never before’ poster experience by transporting them to the heart of the fjords through a custom-built immersive experience. The special build combined three large billboards, with strategically placed posters, railing boards, newspapers and brand ambassadors ‘wearing’ a piece of the fjords to create a panoramic view of the lush Norwegian vistas, set within the London skyline. The campaign was supported by a 15 second film, entrancing a pedestrian by the views of Norway, only for him to come back down to Earth (well, London) – revealing that he is just observing the billboards.

The campaign has been making a statement online as well, being featured across CampaignLive, Creative Salon, Marketing Beat and all over LinkedIn.