Jack Arts

Philip Pullman: The Book Of Dust

Speculation about a new book from Philip Pullman grew after mysterious symbols appeared on buildings across Oxford – the city central to his Book of Dust series.  JACK ARTS partnered with Havas Entertainment to project alethiometer’s onto familiar landmarks from the novels – an ambient intervention to build anticipation for a potential upcoming release? Pullman heightened the excitement by sharing the activation on his own social media channels, teasing a potential announcement. The campaign quickly gained broader attention online, with fans spotting the projections in realtime followed by coverage from BBC Oxfordshire, Yahoo News and the Oxford Mail sparking excitement among fans nationwide ahead of Pullman’s official announcement.