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Patta x Nike: The Next Wave

The second drop of Nike’s collaboration with seminal Dutch streetwear brand Patta is The Next Wave – continuing on from its hugely popular 2021 predecessor, The Wave. Centred around the iconic Air Max 1 trainer, this time with an “elevated leather construction”, its launch campaign was captured by Shaniqwa Jarvis and featured culture-making creatives like illustrator Aya Brown, entrepreneur Wireless G, and New York grill maker Eddie Plein.

To bring the celebrated collab to London we worked with One Yard to spotlight the collection, and its streetwear-centric, city-chic aesthetic in deep-neutral tones. Taking in some of London’s most trend-setting spots and creative heartlands in two waves of a street poster campaign, we brought The Next Wave to the streets of Hackney, Shoreditch, Peckham, Brixton, and beyond.