NHS: Vaccine Campaign
With the COVID-19 pandemic, yet another addition to the lengthy list of ‘unprecedented’ situations we faced was the most forensic approach to healthcare messaging that the public has seen for many years. Some of the most difficult conversations have been about the ethics of vaccination, and how the UK can go about an effective vaccination programme for its population.
We teamed up with Mediareach Advertising for an NHS campaign to address public distrust of vaccinations. Utilising sites located in areas with low rates of vaccine uptake, the campaign centred around a judgement-free and unbiased approach that encouraged people to engage with verified information about vaccines. Focusing on residential areas, we communicated with communities on the ground to get the message where it was needed the most.