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Kate Spade: London’s Blooming

Based in NYC, American label Kate Spade create stylish pieces that stand the test of time – well beyond the New York minute. With handbags and accessories at the forefront, they’re a brand that knows it’s the little things that count. To celebrate lockdown lifting and springtime in the city, Kate Spade created a pop-up for their London flagship store – London’s Blooming – a floral offering perfect for the season, giving the city a treat on them.

We worked with JK&K Global to launch Kate Spade’s campaign, filling sites in north, south, east and west London with a vibrantly hued floral creative that sang on the streets. QR codes linked the launch to the pop-up’s website that didn’t give too much away about what was in store – for that, you’d have to visit and find out.