National Centre for Domestic Violence
Over 80% of domestic abuse incidents are covered up and never reported to the police. That’s the heart-breaking statistic that Wunderman Thompson used as the starting point for The Big Cover Up, a campaign for the National Centre for Domestic Violence that was focused on emphasising how worryingly underreported incidents really are, and raising awareness of their vital services.
We worked with them to bring the campaign to life – videoing a live and intentional flyposting of one of our sites in the heart of London, hammering home the notion of a cover-up and the injustice of it. While targeting awareness, the poster also offered routes for support – and appeared across the NCDV’s Instagram, Twitter, LinkedIn and Facebook channels, as well as Wunderman Thompson’s.