Jack

Lovergirl x Malin + Goetz

JACK brought a dream collaboration to the vibrant streets of Soho with the Lovergirl x Malin + Goetz campaign, perfectly timed for Valentine’s Day. This street campaign was designed not only to generate excitement around the unique partnership but also to drive engagement for the brands’ Instagram competition and a special pop-up event.

Scattered throughout Soho, small yet striking clings invited passersby to interact with the campaign in a fun and engaging way. Each cling featured a tear-away pad with a delicate flower attached and a QR code, which participants could scan to enter the competition. The interactive nature of the campaign, combined with its romantic Valentine’s Day timing, brought an element of surprise and delight to the streets, encouraging people to engage with the brands in a creative and memorable way.