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LOEWE x On Running

Spanish fashion brand LOEWE, whose recent tongue-in-cheek video hashed out years of uncertainty around the pronunciation of the brand’s name, have teamed up with Swiss performance brand (with a name more palatable) On Running. The collection introduces a full-range of technical ready-to-wear that blends functionality and purpose with aesthetics, including statement outerwear and cushioned footwear catering to the adventurous, and the urban.

We brought the collaboration to life with a multi-format, tease-and-reveal campaign throughout London; across billboards, banners, kiosks and takeover sites. The campaign championed star athletes navigating the wild Californian landscapes, while the joint logo, a fusion of LOEWE’s iconic ‘L’ anagram and On’s more modern typography, symbolises the partnership and was seen far and wide in the streets.