Diabolical

Little Simz: NO THANK YOU

Hitting new heights in the twilight of 2022, Mercury Prize-winning artist Little Simz dropped a surprise fifth studio album on us – titled NO THANK YOU. Rounding off the year with a soul-tinged note, the record was met by widespread critical acclaim and was equally loved by Simz’ fans – continuing on the stratospheric reaches of her recent successes. 

To help Simz take over her home city of London, as well as Birmingham, Bristol, and Manchester with news of the release, we teamed up with AWAL. Surprising the streets with projections of the album artwork and street posters spotlighting her words of wisdom, the campaign creatives were simple but effective – allowing Simz’ concepts to sing.