Jack

Merrell 1TRL

Representing progress performance through style and technology, Merrell’s 1TRL collection is embodied by the notion that ‘Adaptation is the only way to progress.’ Its newest offering is the Hydro Moc All-Terrain Design System, a three-part series that marries ‘design-led construction and performance integrity’ for explorers and fashion lovers alike.

To launch the new collection on the streets of London and Manchester, we worked with Tangent Agency. Combining ambient activity with street poster takeovers of our sites through the heart of each city, we projected the all-weathers editorial shoot across the night in London, showing off the best of what 1TRL has to offer.