BuildHollywood

Latitude 2025

Just shy of it’s 20th birthday, Latitude Festival returned to the heart of Henham Park, featuring a standout lineup that included Sting, Fatboy Slim, Snow Patrol and Elbow.

Set against a charming woodland, tucked away in Suffolk’s green pastures, thousands gathered to revel in a wild fusion of music, comedy, performance and creativity. The joy peaked as the Lionesses sealed victory in the Women’s World Cup final, capping off an unforgettable weekend for all.

With its diverse and family-friendly crowd, the event set the perfect stage for a variety of high-impact campaigns. BUILDHOLLYWOOD partnered with Live Nation to bring household names Boots, Smirnoff, Captain Morgan, Johnnie Walker, Klarna and Notion to booths across the field, providing pops of colour bright enough to rival Latitude’s infamous pink sheep.

JACK opted for a spookier route with posters for Netflix’s hit show Wednesday and their tongue-in-cheek ‘live, laugh, loathe’ artwork. JACK ARTS rode the cultural wave with the RA’s summery hues, while DIABOLICAL rolled out bold takeovers for HAIM’s ‘I Quit’ tour, set to hit the UK later this year.