Jack

Kettle Chips

Wondering what the most coveted bag is this Christmas? Whatever comes to mind, you’re probably wrong – the answer is in fact a bag of Kettle Chips. A firm favourite on every festive kitchen spread, the brand stepped confidently into seasonal fashion territory with a playful, editorial-style campaign.  

To bring the artwork to life, JACK partnered with St Mark’s Studios to showcase the “it-bag” across prime London locations. From Westminster Bridge to Shepherd’s Bush, festive cheer spread through bold 48- and 96-sheet posters, along with crisp 6-in-a-row takeovers. Reinventing the brand with playful copy and a high fashion creative, this campaign turned snacks into style.