Jack

Hinge: No Ordinary Love

Hinge has launched the second chapter of No Ordinary Love, its heartfelt campaign, spotlighting the unpredictable and genuine nature of modern love. Building on the brand’s Designed to Be Deleted ethos, this series showcases real, unfiltered stories from people who’ve found connection through the app, complete with all the surprises, imperfections, and emotions that make love real. As part of the celebration, the anthology will also be released as a limited-edition hardcover book, preserving these unique love stories in print.

With visuals that resemble scenes straight out of your favourite romance novels, the campaign brings these memorable dates, from both sides, to life. In collaboration with Squadron Venture Media, JACK helped bring the campaign to the streets of London, giving passersby a glimpse into love stories that rarely get told.