Jack Arts

Forestry England: Where would you like to adventure to?

A UK-wide campaign inspired the public to find their own adventure and discover Forestry England’s vast offering of land, forests, and public spaces.  Forestry England aims to grow the future, caring for the nation’s forests and creating a legacy for generations to come. JACK ARTS brought the campaign to life on streets across the country, combining bold billboards and curated poster takeovers with an interactive special build. The goal: to spark curiosity, introduce audiences to their next adventure, and highlight the vital work Forestry England does to maintain, restore, and replant some of our most ancient spaces.

In the first wave of activation, just as the spring sunshine arrived, poster and billboard sites bloomed with imagery of outdoor adventures; an interactive creative-takeover followed on our busy Vinegar Yard site, adorned with leafy foliage and 3D rock formations to bring a taste of the outdoors to the streets. The site was further transformed by our Creative Studio team with an interactive blackboard inviting public participation, posing questions: Where would you like to go? Who would you like to share it with? What would you like to feel? these prompts encouraged reflection and conversation in the urban space, adding a sense of anticipation for the next adventure.