Jack Arts

Edinburgh Playhouse Meadowbank takeover

The iconic Edinburgh Playhouse has been the setting for some of the biggest touring musicals, artists and shows in the UK over the last few years. In 2018, AKA Scotland approached us to work on an industry first campaign to promote all of the forthcoming 2019 shows bookable on ATG tickets – and what better way to secure maximum exposure than a huge takeover on our Meadowbank site. Using all 127 sites, each 4 sheet space was dedicated to a specific show or event happening at the Playhouse, making sure that all the passers-by in one of the busiest parts of the city knew exactly what tickets they could grab.