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Dr. Martens: 1461 Iced Shoe

A brand as iconic as Dr. Martens hardly needs any introduction. A staple in leather boots and shoes since their inception almost a century ago, the iconic silhouette and cushioned AirWair sole is familiar to everyone in the know. Their newest release, The 1461 Iced Shoe, sees them mixing it up a little, putting their familiar 1461 silhouette into different colourways like pastel pink and metallic silver. The real revelation comes in the sole, with an Iced outsole added to the OG shape. Billed to last through the summer months (and beyond) it’s a lighter, brighter style of the shoes so many people love.

To launch this bold new (air-cushioned step), we joined with Dr. Martens and Rapport on takeovers across the city. Breaking the mould with bright yellow posters and billboards in Camden, Hackney, Tower Hamlets, Islington and Southwark, the advertising hits all the spots that Dr. Martens are best-loved in. Featuring that iconic Dr. Martens colourway of yellow and black, the campaign is instantly recognisable.