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COS: AW20 New Perspectives

Clothing brand COS’ AW20 campaign, New Perspectives, is taking a slightly different approach to normal. By shooting members of the creative community rather than models in their clothes, the campaign shines a spotlight on their work and contributions to fashion. Shot by Jack Davison and style by Claire Richardson, the campaign aims to celebrate what creatives, from stylist Ibrahim Kamara to poet Greta Bellamacina, stand for.

Featuring a diverse mix of 15 people united by their “strong values and ideas”, the campaign intends to put forward a vision for a better future. To promote the collection and campaign and ideals behind them, we provided COS with our billboard space in Hackney, Tower Hamlets, Southwark and Lambeth to take-over the streets with their subtle, tonal colours featuring COS’ unique branding.

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