C.P. Company: AW18 campaign
Urban fashion brand C.P. Company has been a producing innovative and anti-conformist clothing for over 40 years – and it’s AW18 collection once again showcased the brand’s advanced use of technical fabrics. The collection features everything from leather jackets to puffers, accessories to sweaters, in muted tones and pops of vivid colour, and we were very excited to launch it on the street.
Working with Present Agency, we executed a high impact campaign in key cities: London, Manchester and Glasgow. In London, the striking creative popped up everywhere from Soho to Shoreditch, in Glasgow it took over some of our busiest locations, whilst in Manchester it dominated 4 sheets sites, 48 sheets and a huge banner over-looking the Arndale Centre – hard to miss marketing for one of our favourite brands.