Luxury brand Byredo, founded by Ben Gorham in 2006, are known for their indulgent, unique scents. Expanding into makeup, clothing, candles, leather goods and even shoes, they’ve gained cult status in recent years. Their aesthetic, particularly in their packaging and white Lexington storefront, is recognisable for its sleek minimalism.
Never satisfied resting on what works, Byredo asked us to makeover their minimalist storefront with something a little more exciting. We opted for eye-catching, colourful posters that showcase their groundbreaking pieces and makeup, grabbing the attention of any passer-by looking to treat themselves to something special.