Si Green is Bonobo, one of the world’s best-known and most successful electronic music artists (having sold over 2 million tickets for the tour supporting his 2017 album Migration).
For his seventh studio album, Fragments, the “series of 12 sonic affirmations” came from fractured ideas through the pandemic years, woven together to create “a wondrous nirvana” and “a restful ambient dream”, as noted by The Guardian. With BUILDHOLLYWOOD family favourite Neil Krug once again providing the album artwork, the release was assured as a success – reaching the top 5 of the UK Albums Chart.
To bring Fragments to the streets of London, we worked with leading independent label Ninja Tune and Amazon Music UK. Combining a vibrant street poster campaign with a series of projections across some of London’s biggest landmarks, it was the perfect way to launch the album in the city.