Jack
Black Phone 2
Just in time for Halloween, JACK turned up the terror with a nationwide campaign for Black Phone 2, the next instalment in Netflix’s spine-chilling sequel. In partnership with Kinetic, we took over London, Manchester and Birmingham with an eerie poster campaign and several standout special builds that brought The Grabber to life after dark.
In Manchester and London, “infinity mirror” posters with LED-lit lenticulars gave the mask a haunting 3D glow – an illusion that stopped even the bravest passersby in their tracks. As night fell, a single poster would light up, turning ordinary corners into spooked-out streets.
