In 2018 the BBC launched a brand new app, finally bringing all of their radio, music and podcasts together into one free digital space. The revolutionary new app, BBC Sounds, is also personalised to the user, learning from listening habits and giving them access to hours of new audio recommendations. With the news of this huge launch came the need to create a dialogue on the street with all music lovers across the UK – an ask that was right up our street. We were briefed by Havas Media to use our creative approach to spread the colourful artwork throughout key cities. The 4 sheets posters and 48 sheet billboards took over our sites in London, Birmingham, Cardiff, Glasgow and Manchester.