Jack

Acne: London Fashion Week SS15

Jack created a traditional poster campaign with maximum impact for leading high-end fashion brand, Acne.

The team created an out of home campaign to perfectly coincide with the biannual London Fashion Week events taking place across the city. Each site was carefully chosen to maximise impact to the brands target demographic, of the young, fashion conscious, focussing on street level and elevated sites within close proximity to the main locations hosting fashion week events, including Somerset House and Oxford Street, as well as areas popular with the brands target market.

As Acne has a loyal brand following and the team were careful to make sure all locations best reflected the brands ethos and style.