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Campaigns

Platforming The Big Plastic Count on the streets of London for Greenpeace

With the climate crisis at the forefront of people’s consciences, JACK teamed up with Greenpeace to showcase their latest campaign to tackle plastic pollution.

Although recycling schemes have been a fixture of UK life for decades now, plastic pollution remains a measurable problem. As Greenpeace have noted, “We’re all doing our bit to recycle, but plastic waste is still everywhere. Something doesn’t add up…” – and now they’re seeking the nation’s help to prove it.

Working alongside The Big Plastic Count, they’re planning an eponymous week-long event, starting on 16th May, that’ll be the biggest UK investigation into non-commercial plastic waste. Hoping to draw the attention of households, schools, businesses and community groups alike, the collaboration is seeking new evidence that more drastic environmental measures are needed if we’re to counteract the climate crisis with any effect. Looking to take steps towards a promise that the UK’s single plastic use will be cut by 50% by 2025, the project has all the (much-needed) ambition that’s come to be expected from the environmental campaign group.

To bring Greenpeace and The Big Plastic Count’s message to the streets of the UK, they’ve partnered up with JACK – displaying campaign posters right across London, looking to get the capital’s backing. Posted in the north, south, east and west of the city, the campaign reached right out into London’s communities ahead of the project beginning in mid-May. Find out more about The Big Plastic Count and how you can get involved here.

06.05.22

Words by BUILDHOLLYWOOD

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Savouring the Last Dance: Glitterbox’s Bill Bernstein exhibition celebrates one of nightlife’s greatest eras