Jack teams up with End Youth Homelessness and Camille Walala
For young people, the experience of homelessness is like being trapped in a maze – obstacle after obstacle, dead-end after dead end. For many people living on the streets or in hostels, education is all but inaccessible and long-term employment a pipe dream. And it’s no small issue. Last year alone, 103,000 young people approached their local authority for help dealing with homelessness or the serious risk of it. We’re proud to be teaming up with our charity partner End Youth Homelessness, artist Camille Walala and Truant on a vibrant outdoor campaign that aims to raise awareness around this important issue.
Camille’s design is rooted in the campaign’s creative concept, which was developed by ad agency Truant London, who devised the idea of the maze as a means of visualising the barriers that young people can face in escaping homelessness. The concept presents education as the route out of the maze and encourages viewers to find out more and donate to the fund. A sum as small as £23 is enough to get a young person an hour of specialist employability support and put them on the path to a fulfilling future. For every £1,200, EYH can support a homeless young person into an education or employment pathway which will transform their life. Camille Walala then applied her distinctive aesthetic and sense of colour to the brief, designing a striking, hopeful and characteristically positive poster.
The outdoor campaign will appear on 60 of our poster sites across London, with a further 60 across Bristol, Cardiff, Edinburgh Glasgow, Manchester and Sheffield. It hopes to encourage the public to donate to support EYH’s Employability Fund, helping get homeless young people into work and education.