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Diesel: Make Love Not Walls

Provocative ads are nothing new to Diesel – it was one of the first brands to include photos of a gay couple kissing, in a 1995 ad. Its SS17 campaign, was directed by David LaChapelle and made a powerful statement about the world – Make Love Not Walls, took a direct shot at Donald Trump’s border wall with Mexico. The brand’s bold poster artwork featured same-sex kissing, wild ballet dancing, and an inflatable, rainbow-coloured love-tank – standard stuff really.