Jack
Mini Cooper
Made with English spirit and German management, the Mini Cooper has driven the streets of Britain for decades. So, when England continued to rise the ranks of the 2026 World Cup, Mini’s timely campaign delivered a tongue-in-cheek creative that drew parallels between Thomas Tuchel’s German leadership and the unmistakably British Mini Cooper.
Working with Dentsu, JACK delivered a bold, multi-format campaign that hit the streets as England progressed on. Bringing together football, national identity and a touch of British humour, the artwork put a fresh spin on the tournament buzz.
