Jack

Escentric Molecules

For 20 years, Escentric Molecules has been doing fragrance differently – challenging the conventions of modern perfume with genderless scents that sidestep trends. At the heart of it all are Molecule 01 and Escentric 01 – fragrances designed to respond to the wearer rather than obscure them, revealing something unique on every skin.

Ahead of Fashion Week, JACK worked with the anti-fragrance fragrance house to bring its C0DE WITHIN campaign to the streets of London. A city-wide, multi-format poster and kiosk takeover featured striking editorial portraits of actress Soap Collins, musician Mayah Alkhateri and performance artist Official XXIX, turning heads across the capital. With a visual identity as unconventional as the scents themselves, the campaign put Escentric Molecules’ cult fragrances firmly in the spotlight – and on the streets.