Jack

Vita Coco

As the official hydration partner of the European Athletics Championships Birmingham 2026, Vita Coco brought its refreshing coconut water and natural electrolytes to the streets.

In Birmingham, JACK worked with Mediaplus London to deliver a one-day stunt activation in Rotunda Square, bringing the campaign to life with a 96-sheet billboard that set the pace as Vita Coco rolled out the blue carpet. Featuring sprinters Zharnel Hughes and Gina Lückenkemper — both record-breakers at this year’s Championships — the creative showed their speed in MPH and invited shoppers to see how they compared, with brand ambassadors on site throughout the day to hand out cartons and keep the energy high.

Streetside, the campaign continued with 4-sheet takeovers, plus 16-sheet and 48-sheet posters across Birmingham, Liverpool and Manchester, inspiring passersby to join Zharnel in being powered by coconuts.