Diabolical

LANY

To build anticipation for LANY’s Wembley Stadium show, DIABOLICAL teamed up with Virgin Music on a campaign that leaned straight into the band’s cult following. Featuring the line “LANY is your girlfriend’s favourite band” alongside the band’s name, the creative played on the in-joke fans already share, turning it into something the whole city could see.

We brought that energy to the streets with a one-day digi-van takeover, rolling from Shoreditch through Soho before heading to Wembley. A box-shaped digital screen displaying creative on all four sides meant the campaign made an impact from every angle, bringing the band’s Soft world tour directly to fans across the capital.