Jack

Arsenal x Persil

To mark Arsenal’s long-awaited Premier League triumph, Persil and Arsenal came together to celebrate the blood, sweat and tears behind the game. Built around the message “some shirts aren’t made to be cleaned”, the campaign challenged the idea that stains should be hidden, instead wearing them as a badge of honour.

Ahead of the victory parade, JACK partnered with Kinetic Worldwide to roll out a series of 4-sheet posters across Hornsey Road, Caledonian Road and Holloway, surrounding the Emirates and lining the parade route. As fans flooded the streets, the posters became a backdrop for celebrations, selfies and shirt-clad supporters soaking up the moment.