Diabolical

GALA

Nothing says festival season has arrived quite like GALA’s three-day takeover of Peckham Rye across the late May bank holiday. To match the energy on the ground, the festival dominated the streets of east London with a high-impact poster campaign that landed across our coveted Broadway Market 96-sheet, alongside 48-sheet placements in Hackney, Mare Street and Bethnal Green.

Shot by film photographer Seb Gardener, the visuals brought the heat of the dancefloor onto the streets of London – vibrant, energetic and nostalgic. Positioned in the heart of the city’s cultural hotspots, the campaign captured the feeling of movement, music and summer finally arriving.