Jack

Mulberry

Mulberry took a different approach to luxury storytelling with a London-wide campaign that put craftsmanship front and centre. Working directly with the brand, JACK shifted the focus away from handbags themselves, instead spotlighting the skilled craftsmen and women behind the artisanal leather pieces. 

Delivered as a multi-format rollout across 4-sheet, 48-sheet and 96-sheet sites, the campaign surrounded some of the capital’s most style-conscious areas, including Commercial Street, Brick Lane and Parsons Green. 

With striking, minimal artwork, the campaign stood apart from the visual noise of the city – letting the authenticity and heritage of Mulberry’s craftsmanship speak for itself.