Diabolical

Jessie Ware: Superbloom

For the launch of her sixth studio album Superbloom, Jessie Ware returned with a project that builds on her signature disco and electronic soul sound. Building momentum with a steady release of singles such as ‘I Could Get Used to This,’ ‘Ride’, and ‘Automatic’, the singer offered fans a taste of the album’s rich, rhythm-led world. 

To bring that energy into the physical space, DIABOLICAL partnered with Island Records on a bold installation at our Vinegar Yard, London Bridge site. A 48-sheet spillboard saw Ware emerge from beneath the billboard mid-performance, surrounded by blooming floral elements that echo the album’s themes of growth and release. 

The London-native singer even payed a visit to the billboard on launch day, re-enacting her pose as the superstar songstress she has become, and sharing on her personal instagram.