Jack Arts
The Handmaid’s Tale
In celebration of the 40th anniversary of The Handmaid’s Tale in 2025, striking projections of handmaids lit up some of London’s most iconic landmarks. JACK ARTS, in collaboration with Havas Entertainment, brought the powerful activation to life. The experience extended beyond the projections, as brand ambassadors dressed in the signature red cloaks followed the visual trail across the city. Their dramatic presence added a live, theatrical element that captured attention and stopped passersby in their tracks.
