Jack

Brewdog Abstrakt Vodka: Manchester

Building on the success of London’s interactive billboard, BrewDog Abstrakt Vodka brought its signature colour and creativity to the heart of another city. Partnering once again with JACK and Rock Soup Media, the team delivered an immersive brand experience designed to energise and engage. Set along Manchester’s bustling Hyde Road, the installation combined bold visuals with a playful concept that perfectly captured the spirit of Abstrakt Vodka.

At the centre of the campaign was an interactive billboard that invited passersby to engage with the artwork physically. Designed with a peel-away top layer, the billboard revealed a hidden image beneath. Each tearaway not only contributed to the evolving visual display but also doubled as a token, offering participants the chance to redeem a free drink.