Jack

Brewdog Abstrakt Vodka

To inject some colour and creativity into the heart of London, Brewdog Abstrakt Vodka partnered with JACK and Rock Soup Media for a vibrant interactive installation. Set on The Platform at 1 Quaker Street in Shoreditch, the campaign featured a striking all-white billboard as its centrepiece. 

 Brand Ambassadors invited passers-by to take part in the transformation. Armed with paint-filled balloons, they were encouraged to throw them at the blank canvas, turning it into a living piece of art through spontaneous bursts of colour. As the day came to a close, a section of the billboard’s vinyl was peeled back to reveal a hidden Abstrakt Vodka bottle beneath, now surrounded by the creative chaos of the community’s paint splashes.  

 Participants in the event received a voucher for a free Abstrakt Vodka and mixer, redeemable just 300 metres away at the BrewDog bar in Shoreditch. The eye-catching results proved irresistible on social media, turning the one-day event into a shareable, social campaign.